European Revolutions

Advantages And Disadvantages Of International Business

#1 – â€Å"Ultimately, the study of international business is no different from the study of domestic business. Thus, there is no point in having a separate course on international business.† Though the statement is positioned in the extreme, evaluate the merits of this argument. Evaluate the merits of this statement. Taken literally, this statement borders on absurdity. There are many differences between doing business domestically, rather than internationally. The challenges associated with doing business internationally are more complex by degrees that simply doing business within a single country. To make the case for the proposition, one would need to interpret it along the lines of, â€Å"the fundamentals of business are essentially the†¦show more content†¦2014). If an organization which has been successful in the United States does not invest significant time and energy in understanding the political, cultural, and business environment of a given market they intend to enter before making the investment required, they are placing their business at significant risk of failure. Another straight-forward way to counter the proposition is to simply mention the creation of, and the necessity for, bi-lateral or multi-lateral trade agreements (WTO and GATT, to name two) that establish the structure and terms for doing business in various foreign countries. While regulations for doing business exist domestically, these pale in comparison with the challenges associates with navigating these arrangements. #2 – What would it be like to work with a business partner located in a command economy? (Assume that your firm is and has always operated in a market-based economy). Is there any competitive advantage to be had here as well? It would be a significant transition for an organization to move from a market economy to a command economy. From the demand side, it would theoretically be much easier to work with a government entity managing a command economy, as they would exercise total control over demand, rather than having to be dependent upon forecasting demand (and changes in demand) as in the case with a market economy. As command economies in most business categories act as a functional monopoly, it could be easier toShow MoreRelatedBUSINESS ECONOMICS-COURSEWORK 1) Discuss advantages and disadvantages of Free International1600 Words   |  7 PagesBUSINESS ECONOMICS-COURSEWORK 1) Discuss advantages and disadvantages of Free International Trade? The Advantages of Free International Trade: ïÆ'Ëœ Greater assortment of stock available for use – global exchange aggregates various mixture of a particular thing from unique ends of the line. ïÆ'Ëœ More work could be created as the business for the countries products increases through trade. Overall trade associates generate more professional occupations. This will help countries chop down their unemploymentRead MoreVirtual Organization Strategy Paper1414 Words   |  6 Pagesdetermining how to meet their capital needs or when faced with a lucrative opportunity for expansion. Businesses must decide whether offering an initial public offering of stock, merging with another business, or acquiring another company presents the best option. Each method possesses its advantages, disadvantages, threats, and opportunities. In this case, the domestic purveyor of fine foods and wine, Kudler Foods, and the internationally recognized fine food and wine wholesaler, LaFleur Trading CompanyRead MoreStrategy And Structure Of International Business Essay1188 Words   |  5 PagesStrategy and Structure of International Business (Part 2), summary Firms expand on international level to increase their profitability. In order to maximize that profitability they must adapt their strategy to the structure and business environment. During this unity, I lean haw a firm can be organized and how it can choose the appropriate strategy according to its structure and environment. Also, I lean the different possibility of expansion which a firm can take and the advantages and risks of each possibilityRead MoreIfrs Advantages and Disadvantages1474 Words   |  6 PagesAMERICAN COLLEGE SKOPJE To be completed by students (typewritten) COURSE NUMBER | | COURSE TITLE | Financial Accounting | SEMESTER | V | SESSION | | ASSIGNMENT NUMBER | 1 | SUBMISSION DATE DUE | | ASSIGNMENT TITLE | IFRS: Advantages and disadvantages | INSTRUCTOR’S NAME | | To be completed by the front desk secretary or the course administrator SIGNATURE | DATE SUBMITTED | HOUR SUBMITTED | MATERIAL SUBMITTED | | | | Hard copyE-submission | | To be completed by the instructor Read MoreEssay on AB220 Unit 8 Assignment1041 Words   |  5 Pagesï » ¿Unit 8: Assignment Sylvie George Kaplan University Abstract 1. Compare the advantages and disadvantages of acquiring the existing firm, and continuing production in Korea through acquisition for Zip-6. 2. Compare the advantages and disadvantages of re-purchasing the licensing agreement and either establishing Zip-6 subsidiary through Greenfield venture and producing in South Korea, exporting the product to Korea, franchising to another firm or relicensing to another firm. 3. State your choiceRead MoreStarting a Business Online Essay1161 Words   |  5 Pagese-Commerce. It will identify the advantages and disadvantage of taking a small business online by performing a SWOT analysis. It will provide key issues that any company faces when it conducts international commerce that includes trust, culture, language, government, and infrastructure. The businesses that operate on the Web that extends a company’s reach beyond traditional boundaries. Second, it will attempt to explain the Web increases the speed and efficiency of business communications. Finally,Read MoreFour Approaches to International Staffing- Microsoft and Red Cross1343 Words   |  6 PagesFour approaches to international staffing, advantages and disadvantages. The globalisation of the world’s business economy has been particularly significant, resulting in an increase in the importance of, and interest in, international human resourcing. The international company is a type of multi-unit business organisation, which has a corporate centre in its home and its business units located in various host countries. International HRM distinguishes itself from domestic HRM primarily by havingRead MoreReport On Suitable Acquisitions For Rinnovar International Inc.1072 Words   |  5 Pages TITLE PAGE Report on suitable Acquisitions for Rinnovar International Inc. Prepared for: The Chief Executive, Rinnovar International Inc. By: Corporate strategy Department, Rinnovar International Inc. Dated: 07/02/2015 Commercial in Confidence TABLE OF CONTENTS 1. Executive summary†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦2 3. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 4. Conclusions....................................................Read MoreImportance Of Writing, Speaking And Listening On International Business Communication948 Words   |  4 PagesImportance Of Writing, Speaking And Listening In International Business Communication Communication is one of the basic thing in life. People may buy product and using services with communication. In the business world, communication become more and more important. It is the essence of organisation to lead forward among its competitor. According to Mary Ellen Guffey by good communication in organisation one may be able to work successfully in all team environments especially if members do not meetRead MoreForeign Market Entry801 Words   |  3 PagesEntering a foreign market can be delicate for a business. There are different steps to entering a market abroad, and there are different strategies to look at, as they all vary. There is no single approach to enter all forms of international business. Many benefits come from expanding a business globally. Making the move into foreign markets will increase the size of an organization, their profits, and the overall global economy. A company must determine trade barriers, the different risks associated

Bobby Knight Essay - 1396 Words

Bobby Knight In the San Juan heat of 1984, coaching legend Bobby Knight became infamous for his assault on a Puerto Rican security guard over a practice time during the Olympic preliminaries (Biography 2). Headlines of one of the most famous college basketball coaches of all time haven’t come to an end since. The veteran coach from the state of Ohio has since thrown a chair across a gym floor, been video taped choking a player, and assaulted school employees and fellow students on the campus of Indiana. He has been in heated arguments with anyone from school presidents to the media after heart breaking losses. Scrutiny and controversy have followed Bobby Knight ever since he brought his disciplined style of basketball to the scene†¦show more content†¦He asks the question, â€Å"How much more garbage will college basketball take from this person† (Watts 1)? I will not argue with Watts that Bobby Knight practices poor behavior from time to time. The choking of a playe r and assaulting of individuals has no place in society, never the less college athletics. Watts feels that a permanent timeout and firing is the answer to end the negative image portrayed by coach Knight. He feels Knight needs to be removed from his coaching duties and denied the excuses that have been given to him for countless years: â€Å"He is just a competitive driven individual.† This clique has been the support and back bone for Bobby Knight for many years. In comparison to Knight, Watts feels that Dennis Rodman and Mike Tyson are in similar categories. â€Å"Mike Tyson bites off an opponent’s ear†¦and we call him a â€Å"manic-depressive†. â€Å"Dennis Rodman acts like Dennis Rodman and we call him â€Å"a nut† (Watts 1). These comparisons may have similar references in a way, but we need to look at Bobby Knight with the positives that he has brought to the game of college basketball. Sure he may be the â€Å"King of the rude and crude† as said in the comical comment by Watts (Watts 1). Or maybe he will continue to create off court problems. But before anyone wants to look to oust a coaching icon, people should look to the positives. Although Watts and other various critics feel Bobby Knight should be released of his duties in collegeShow MoreRelatedEssay about The Firing of Bobby Knight1174 Words   |  5 PagesThe Firing of Bobby Knight Bobby Knight, longtime Indiana men’s head basketball coach, was recently fired. This firing sparked a controversy among basketball fans throughout the nation; did he deserve to be fired? I believe that Bobby Knight deserved to be fired. Although coach Knight is one of the best coaches in the nation and has earned the respect of countless numbers of fans including myself, I do not believe that a coach should be able to act the way he acted and get away with it. CoachRead MoreAnalysis Of The Book Leopold, Loeb, And The Murder That Chicago 1719 Words   |  7 Pageschild, by two wealthy students who killed solely for the thrill of the experience. Baatz starts of the book by giving us a brief introduction of the victim Bobby Franks and his family. Bobby came from a rich family having one brother and sister. Bobby Frank’s father Jacob Franks was a wealthy Chicago watch manufacturer. On May 1924, Bobby left the house to umpire at an impromptu baseball between his school mates and never returned home. Jacob Franks’ friend Samuel Ettelson had connections in theRead MoreChicago V. Leopold And Loeb : Crime Of The Century2217 Words   |  9 Pagesmany nuances, twists, and turns that the media rightfully dubbed it the â€Å"Crime of the Century.† The trial Chicago v. Leopold and Loeb of 1924 brought together America by bringing awareness to capital punishment in the justice system. The murder of Bobby Franks was a gruesome and seemingly unexplained phenomenon in Cook County. The case took the nation by storm and brought the world attention to Chicago. Leopold and Loeb were two relatively normal teenagers on paper. The intricacies of their livesRead MoreLife Is A Collaborative Endeavor1075 Words   |  5 Pagesrole models that taught me life-lessons and instilled morals that I keep with me to this day. Stan Harris, my 6th grade Social Studies teacher and middle school baseball coach fostered a relationship of tough love that echoes the mannerisms of coach Bobby Hurley Sr. from St. Anthony’s high school. Coach Harris repeatedly placed an emphasis on efficiency and taken advantage of opportunities presented to us in a similar light to Coach Hurley Sr. In the documentary â€Å"The Streets Stop Here† Coach HurleyRead MoreEssay Management vs Leadership: Coach Knight vs Coach K941 Words   |  4 PagesManagement vs. Leadership: Coach Knight and Coach Krzyzewski Cristen S. Carpenter Grand Canyon University: LDR600 July 17, 2013 Management vs. Leadership: Coach Knight and Coach Krzyzewski Effective management and leadership are as imperative to the success of athletic coaches as they are in the business world. Coach Bobby Knight (CBK) and Coach Mike Krzyzewski (CMK) are recognized as being two of the most influential and successful coaches in athletics. This case study will examineRead MoreCoach Krzyzewskis Winning Philosophy Essay1544 Words   |  7 Pagesshared goal the players, assistance coaches and everyone had when Coach K made history as he moved past rival Dean Smith into second place on the men’s all-time wins list, claiming his 880th career victory with the top-ranked Blue Devils. He trails Bob Knight, who mentored and coached him at Army on the way to 902 wins (http://coachk.com/). Often, Coach K presents a take no prisoners attitude which will spill over onto the court. Understandably, Coach K believes that confrontation is a good thing. WhileRead MoreKnight Fouls: Indiana Takes Legal Shot500 Words   |  2 PagesKnight Fouls: Indiana Takes Legal Shot After reports of several transgressions and the surface of a damaging videotape which appeared to show Knight physically assaulting a former player, the president of Indiana, Neil Reed, had explained to Knight that there was a zero tolerance policy where Knight was concerned (Wolff, 2000). Despite the repeated warnings and the newly stated zero tolerance policy, Knight continued to commit transgressions that eventually got him fired from Indiana UniversityRead MoreThe Conspiracies Associated With The Reason Why The Usa Joined The Vietnam War1538 Words   |  7 Pagesto O’Brien because the lack priority that Jorgenson gives to O’Brien when he is wounded changes O’Brien’s nature from being innocent to desiring revenge. O’Brien narrates his second time being shot and how Jorgenson’s inexperience affects O’Brien: â€Å"Bobby Jorgenson didn’t know about shock, or if he did, the fear made him forget. To make it worse, he bungled th e patch job, and a couple of weeks later my ass started to rot away† (181). O’Brien loses trust in Jorgenson because Jorgenson is not a reliableRead MoreCase Study Analysis 4: a Tale of Two Coaches Essay1361 Words   |  6 Pagesstyles of two coaches, Coach Bobby Knight, and Coach Mike Krzyzewski (Coach K.). Coach Knight and Coach K. shared a similar follower directive; do not do anything that could be damaging to yourself or the program (Snook, Perlow, amp; Delacey 2005a). Aside from this rule, the coaches displayed dissimilar leadership approaches toward motivating their players. Coach Knight had one goal for his players, to win, and he displayed one leadership style, directive. 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Competitive Strategies Airline Industries †Myassignmenthelp.Com

Question: Discuss About The Competitive Strategies Airline Industries? Answer: Introduction The firm's competitive advantage and its profitability are the key determinants of the company success in a given industry. For the company to possess the two aspects, it must come up with the robust competitive strategies that will overcome the existing competition as well as the threat of the new entrants in the industry. This report explores the competitive strategies exhibited by Chevrolet and Peugeot the two companies in the car industry. The report also investigates the competitive strategies attributable to British Airways and Emirates Airlines which are some of the major companies in the Airline industry. In the recent the past, the competition in the car industry has been the intense one. However, there some companies in this industry such as Chevrolet and Peugeot that have been able to overcome the existing fierce competition through global strategy as a business model change to claim their competitive advantage both in the industry as well in the market. In the following discussion, this report discusses each company in detail. Chevrolet Motor Car Company Chevrolet is an American Automobile division of the General Motors Company. The Chevrolet Motor Car Company being an affiliate of the General Motors many its global entry strategies revolves around the parent company. General Motors applies the global strategy of a brand for every place. Whether in Europe, Asia or the United States, the buyer will find the Chevrolet cars in the market. This means this product is almost everywhere across the globe. The provision of the company products in a wide geographical region helps the company to claim largest market share even before the competitors can reach the market (Pfanner, 2012). This was the strategy that was used by the General Motors to market Chevrolet Cars in the global markets. Originally, the Chevrolet cars were meant for the entry-level car buyers (Pfanner, 2012). Therefore, the company had to avail the product to many target markets. This was one approach to introduce new product in the market. However, with the passage of time the company has focused on making the product affordable for the middle-market consumers. Again, to suit the growing demands of the customers the company has opted for investing more than five billion dollars to strengthen its position in the global market. In 2015 the company improved the Chevrolet brand to meet the rapidly growing customer needs in the global markets. They came up with an innovation of developing a new family car that still maintained the original name of the brand. According to the industry analysts, this was one of the most successful global strategy business model change that has maintained the competitiveness of the Chevrolet brand. The General Motors President, Dan Ammann in 2015 noted that with the anticipated growth of the automotive industry growth in the mature markets, the company should be a focus on capitalizing on the new emerging markets(Roman, 2015). That could only be achieved by modifying the company products to suit the growing needs of the markets. The improvement of the Chevrolet was aimed a new and modern family car to replace the existing ones. By adopting this strategy Chevrolet substantially improved its profitability and competitiveness by providing what customers wanted in each market. General Motors applied the concept of satisfying the customer needs based on their economic status to take maximum advantage of the global scale. Peugeot Motor Car Company Peugeot Company is a French company that has been dominating car industry over decades. Its objective encompasses on delivering the best-in-class driving experience that is characterized by the powerful driving sensations and heightened customer emotions. The success of the Peugeot Motor Car Company can be ascribed the continuous improvement that has been subjected to the brand since its invention. The Peugeot brand has been improved and maintained in line with the current technology in the market. Secondly, the company products are almost on over 180 countries and more than 10,000 points where customers can access the company products. The stiff competition experienced within the industry forced the company to seek a strategy of entering the global market. As a result, the company changed its strategy by introducing the improved Peugeot brand. In 2012, the company came up with the Peugeot i-Cockpit that has attracted more than 2.2 million customers across the world since it was launched. This was the key feature that enabled Peugeot to continue maintaining its competitiveness as well success in the international market. The competition continued to loom in the industry, and by 2015 the company implemented an innovative concept of Peugeot Fractal to improve the existing Peugeot i-Cockpit that was designed in 2012. This brand was aimed at improving and enhancing the company target customers both in the domestic and in the international markets. Out of continued innovations and with 180 countries and over 10,000 dealers the company profits increased by 4.6 percent during the period year that ended in 2015. The profit realized during the years was subjective to the 1,710, 000 vehicles worldwide. Apart from the innovativeness as the strategy of entering into the global markets, Peugeot has focused on alliances with the aim of minimizing the global operational costs. In 2012, Peugeot and General Motors allied with the expectations that they will save approximately 2 billion dollars annually within a timeframe of five years(Reed, 2012). Being the most competitive companies in the industry, the two companies agreed to share vehicle modules, components, and platforms and establish a global purchasing joint venture of buying parts and commodities to increase their purchasing power. The strategic alliance was meant to improve the competitiveness of each of the two companies on the global scale by ripping maximum benefits from the global market. Besides, the two companies have been able to realize profit increase especially in Europe and around the world as well. From the above discussion and analysis, it is indisputable that the Peugeot Company global entry strategy was maintained through innovativeness business model change. Besides, the company has embraced the aspect of cooperation and strategic alliance with its competitors to get maximum benefit from the global markets. Airline Industry The weakening of barriers to enter the airline industry has increased competition in the industry. This has been accompanied by high buyers power intensifying the competition further. Likewise, it has become difficult for the competitive international airline companies to reach target markets with ease. However, companies such British Airways and the United Emirates have been for long time operating in the global market effectively. The success of the two companies can be linked to their target markets as well as their modes of entry. This report discusses the competitive strategies of each company in the following paragraphs. British Airways British Airways target market is classified into economy class, premium economy, executive club and first class. The economy class comprises of the domestic flights within the United Kingdom as well as the whole of Europe, urban and rural migration and international flights. Premium economy includes selected international flights and targets low and middle-class customers. The executive class encompasses of international flights specifically focusing on business people and professionals. First class is based on selected international flights and as executive class targets business people and professionals. Ideally, market targeting strategy involves planned selection of the right market segment(Meyers, 2013, p. 28). The company should be able to satisfy the needs and preferences of the target market appropriately. The diversity and the preferences of the buyers in the target market determine the competitiveness of the company. British Airways has targeted on the diverse and differentiated target market based on the customers characteristics. For example, the company has segmented its target market based on the price. The different products offered by the company both in the domestic and international are in accordance to the affordability by their customers. This approach helps the company to serve all the markets. In the above discussion, the report has elaborated the specific target markets that British Airways focuses its operations. It has come out clear that the company aims at serving both the domestic and the international market. The competitive advantage of the company in the home and regional markets appear to be robust. However, the company competitive advantage in the international market seems to be fluctuating because of the fierce competition offered by other international flights. Therefore, it is important to review the companys global entry strategy to ascertain how the company has been able to penetrate as well as maintain its competitiveness in the global market. British Airways applies four modes of entry to enter both domestic and global markets; Market Penetration: British Airways penetrates in the new markets as well the existing ones through increasing its competitiveness. Usually, this involves increasing the provision of the current product, using promotion approaches and applying competitive pricing strategies to force other players in the market. Product Development: The British Airways applies this entry mode by introducing a new product to already existing market. This may comprise of coming up with the new services on the target market. Market Development: This strategy involves applying existing modes of entry in the new markets(Lynn, 2014, p. 66). British Airways enter the new market through utilizing the variety of the distribution channels that include using different pricing strategies according to the character traits of the market. Diversification Strategy: This approach involves introducing a new product in the new market segment. This means the company will be able to serve the market that was no longer exists. British Airways offers a variety of services both in the local and in the international market with the goal of serving many customers as possible. United Emirates Airline The Emirates Group is one of the most profitable and competitive international companies in the airline industry. Its success can be tied to the competitive strategies that the company has maintained both in the domestic market as well in the global markets. Apart from Asia, The United Emirates has been focusing on Europe and America. The huge number of countries in these continents, as well as their population, has given the company a strong position in the global market. Just like any other airline company, the Emirates Airline Target market can be classified into the average customers, middle-class customers, and high-class customers. The company applies this approach in segmenting its target market to serve the largest number of customers possible. The three segmentation approaches of the target are applied in all the markets where the company is selling its services. The major company markets comprise of the Middle East, Africa, Asia Pacific and western countries. The Emirates Group has appealed to the international customers by coming up with the global marketing strategy that portrays customers as the globalists. The "Hello Tomorrow" term is widely used to woo global customers to purchase the company products. This slogan aims at positioning the airline as the facilitator of the global connectivity. As the company strives to reach more target markets, it has resulted on applying market entry strategies as applied by British Airways. The company applies these entry modes to reach both domestic and international markets. Market Penetration Strategy: Emirates Airline uses this strategy to maintain and improve its market share in the industry. This approach helps the company to increase the consumption of the existing customers as well as control the competitiveness of other players. Market Development Strategy: Emirates Group uses this strategy by expanding its services to more international destinations. This strategy has helped the company to continue increasing its share of the global market. Product Development Strategy: The Emirates group has developed a private suite and has continued to introduce more and new quality first class services to attract business segment customers in the target market. Low-Cost Carriers and Differentiated Strategies: The Company has diversified its services to target low-class customers both in the regional and global markets. Conclusion The success and the competitiveness of the company depend on its laid down strategies. The four companies in two different industries discussed in this report have been able to outperform their competitors because of their robust strategies. Chevrolet Motor Car Company success is built on the continuous success and improvement of its brand. The company has often modified its brands to suit the need of the customers in different markets. Likewise, Peugeot brand has been enhanced by taking advantage of the technology. On the other hand, the success of British Airways and the Emirates Group in the airline industry can be linked to appropriate segmentation of the target market as well as the application of the right market entry strategie References Lynn, M., 2014. Segmenting and Targeting Your Market: Strategies and Limitations. School of Hospitality Administration, 4(2), pp. 65-92. Meyers, Y. J., 2013. Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures. Journal of Management and Marketing Research , 2(2), pp. 22-38. Pfanner, E., 2012. G.M.s Global Strategy: A Brand for Every Place. [Online] Available at: https://www.nytimes.com/2008/02/04/business/worldbusiness/04gm.html?mcubz=3 [Accessed 11 September 2017]. Reed, J., 2012. GM and Peugeot confirm alliance. [Online] Available at: https://www.ft.com/content/ac3aa4ca-62f0-11e1-9245-00144feabdc0 [Accessed 11 Septmber 2017]. Roman, D., 2015. Chevrolet Strengthens Position in Growth Markets with $5 Billion Investment. [Online] Available at: https://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2015/jul/0728-chevrolet.html [Accessed 11 September 2017